Grimas BV: Dutch packaging for top-quality make-up
Grimas BV is a Dutch make-up company with a distinctive position in the market. Based in Heemstede, the company develops and produces make-up for a wide range of applications: from face paint for children and theatre make-up to beauty products, Halloween products and realistic make-up for training situations involving emergency services and military organisations, among others.
Grimas operates in markets where reliability is essential. A child must be able to have their face painted safely, an actor must be able to rely on the same make-up night after night, and in realistic training situations the product has to perform as expected. That is why Grimas consciously chooses high-quality raw materials, production in the Netherlands and control over the entire process. The company wants to see that same level of care reflected in the packaging that holds its products.
Packaging that reflects a quality brand
For Grimas, packaging is more than just a container for make-up. It is part of the overall product. A jar, lid or tray has to function properly, look neat and reflect the quality Grimas promises its customers.
When its previous injection moulding partner increasingly moved production abroad, this no longer matched Grimas’ direction. Gerard wanted to stay committed to production in the Netherlands.
Grimas was also looking for a partner that would do more than simply produce. Not a large organisation with multiple layers, account managers and lengthy processes, but a company it could communicate with directly about quality, planning, moulds and improvements.
Choosing Fleur Plastics
During his first visit to Fleur Plastics in Boxtel, Gerard quickly realized there was a good connection. The discussion focused not only on quantities and prices, but also on the products, the existing molds, the desired quality, and the way Grimas operates.
What appealed most was the way they worked together: direct, practical, and personal. Not a distant supplier, but a partner where you have direct contact with the people involved in production. For Gerard, this aligned well with the way Grimas operates: committed, down-to-earth, and focused on quality.
After an initial test injection, confidence grew further. The quality was good, and Fleur Plastics demonstrated that it could handle Grimas’s products with care. All of Grimas’s in-house developed packaging is now handled by Fleur Plastics.
Thinking along with us instead of just manufacturing
For Grimas, one of Fleur Plastics’ key strengths lies in its technical involvement. While improvements for larger clients often lead to lengthy processes, reports, and extra costs, Fleur Plastics takes a practical approach: what’s the issue, what can we improve, and what’s the most economically sound solution?
This was evident, for example, during a recurring quality issue with a packaging product. Instead of simply continuing production or passing the problem on, the mold was shut down, examined, and taken apart. This revealed defects in the mold that had not been resolved previously.
For Grimas, that’s exactly what made the difference: the willingness to take a closer look, apply technical knowledge, and work together to find a better solution.
Flexibility for both large and smaller volumes
Grimas offers a variety of packaging options. Some products are manufactured in large quantities, such as lids and jars, which are purchased in the hundreds of thousands each year. At the same time, there are also products produced in smaller quantities, such as display trays.
For larger injection molding companies, smaller production runs often don’t fit well into the process. Fleur Plastics, on the other hand, views the partnership as a whole. Not every order has to be the largest one on its own; sometimes a smaller series is simply part of a broader, valuable customer relationship.
That is important to Grimas. A supplier must not only be able to produce efficiently, but also understand that some products are a commercial or strategic part of a larger whole.
A partnership where quality continues to grow
The partnership between Grimas and Fleur Plastics is not just about production, but also about continuous improvement. Since some of the molds were previously used by another company, the two companies work together on maintenance, optimization, and quality improvement.
Communication plays a major role in this. Grimas and Fleur Plastics are in regular contact regarding orders, deliveries, product quality, and areas for improvement. Feedback is taken seriously and addressed immediately.
According to Gerard, that is where much of the strength lies:
“You can really tell that the decision-makers at Fleur Plastics are closely involved in the production process. That allows them to respond quickly.”
Why Grimas chose Fleur Plastics
This partnership clearly demonstrates what sets Fleur Plastics apart:
- Personal contact: No unnecessary layers, just direct contact with the people who understand the product and the process.
- Technical expertise: Fleur Plastics collaborates on molds, production issues, materials, quality, and feasible improvements.
- Dutch production: For Grimas, a Dutch injection molding partner aligns with its brand story: high-quality makeup, produced with a focus on quality and reliability.
- Flexibility: From large volumes to smaller runs: Fleur Plastics looks at the big picture and collaborates on what is commercially and practically feasible.
- Pragmatic improvement: No unnecessarily complex processes, but working together to determine what is needed to make the product better, more stable, or more efficient.
The partnership with Fleur Plastics gives Grimas exactly what they were looking for: Dutch production, short lines of communication, and people who look beyond just today’s order.
No unnecessary layers or extensive reports before anything happens, but simply working together to see what’s needed. For Grimas, this feels like a partnership that works: personal, technically strong, and focused on quality.
Are you also looking for an injection molding partner who thinks along with you?
Do you have a plastic product or packaging where quality, reliability, and practical input are important? Fleur Plastics is happy to assist you with the production, optimization, and further development of your plastic parts.
Contact Fleur Plastics and discover what’s possible for your product.
